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About Us

Katie Lee & Caroline Gillem started out as next door neighbors and 25 years later, they're not only still best friends, but they're now business partners. The two of them dreamed up a lovely little one stop shop where ladies could grab the perfect outfit for any occasion along with the perfect birthday or hostess gift. A place where you were guaranteed to leave with something you love. Next thing you know, My Kind of Lovely was born. 


The two both have a desire to make everything in their lives lovely and wanted to create a store and a shopping experience that reflected that. My Kind of Lovely started with Trunk Shows in the area, but with much success in their hometown, the girls decided to open up their first brick and mortar Pop-Up Shop that after three months became a full time store. The Madisonville store is My Kind of Lovely's home store, but there is also a small My Kind of Lovely pop up shop in Knoxville. My Kind of Lovely Knoxville is located within Weiss Baby which is in the Franklin Square shopping center and carries a small selection of gift items, clothing and greek merchandise for our sorority girls! Of course, you can always shop My Kind of Lovely anytime at www.mykindoflovely.com. 

My Kind of Lovely 
106 College St. 
Madisonville, TN 37354

My Kind of Lovely Knoxville
2453 University Commons Way
Knoxville, TN 37919